Recently children obesity has created a significant research ground for many studies. According to a study published in "Pediatrics", "97.8% and 89.4% of food-product advertisements viewed by children 2 to 11 years old and adolescents 12 to 17 years old, respectively, were high in fat, sugar or sodium." The majority of food-advertisements are exposing children to unhealthy foods which can effect the consumers' eating habits. The study demonstrates that food companies drive to appeal to the younger audience. Thus, these companies are exposing children to unhealthy foods.

Obesity in children is a growing epidemic and one of the factors causing this is the food-product advertisements. With an immense amount of junk food advertisements directed to children the FCC needs to create a healthy environment in the media to balance it. If we want to protect the well-being and the future of the rising generation, we need to demand a change in our public policy now.