Humor in advertisements can have an overall detrimental effect. Normally when people see an ad their subconscious mind automatically attempts to block it out due to the sheer volume of advertisements that we are exposed to every day. Humor may be an effective means of cutting through the mental barrier however studies have shown that humor has a negative impact on recall of the product being advertised.
Although humor can be beneficial in some advertisements there are certain limits that should be set on its use. Normally when you or I see an ad our subconscious mind automatically tunes it out due to the sheer amount of advertisements that we are exposed to every day. Humor can be used as a tool to cut through this clutter, but studies have shown that humor can have a detrimental effect on product recall. Usually what happens is you or I get a good laugh out of the commercial, but when it comes down to it we either forget what the product being advertised was, or we forget why THAT particular product was the best product for us. In other cases when humor is used sparingly, and instead the main reasons why a particular product is the BEST product are more dominant, the small amount of humor present in the advertisement may offend the user when the product something “high involvement.” For example if you were in the market for a 30 year loan on your house would you take a company more seriously that presented you with facts, or one that made simply had a funny commercial? I’d go with the company that educated me on the loan, rather than just entertain me.
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This is a really interesting topic. When I read the title of the post I kind of thought I had an idea of what your topic was about, but I was wrong. This is really interesting. Although I am very busy, as we all are, and I'm not going to lie, I probably do not want to read a huge ten page paper, but you should tell me what you find out sometime. Wow that was a crazy run-on sentence. Is that okay on blogs? Oh shucks, I'm gonna 'ssume it 'tis! Good luck on this paper! :D
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