Presented in Does Alcohol Advertising Promote Adolescent Drinking? are numerous instances in which alcohol advertising is strategically placed in areas prominent to youth involvement. For example alcohol ads have been seen at concerts, supermarkets, corner stores, and at sporting events. While a child's exposure to alcohol advertising might not make them directly inclined to consume alcoholic beverages, a corelation was found between the children who chose to expose themself to more television with this advertising, and thus consume alcohol.
We are in a crisis with today's youth. Teenage drinking is higher than ever. While we consider drunk driving a terrible tragedy, we tend to blame many outlets such as bad parenting and out of control youth lifestyle. However, we must look at our own culture that promotes and even glorifies teenage drinking, from in the movies and television. Even more scary is that alcohol advertising is now being directed towards the adolescents, being placed in popular locations where teens are likely to be located.
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